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Thursday, July 25, 2024

Nothing Phone (2a) Achieves Record-breaking Success – 60K units sold in 60 minutes

New Delhi, India, 12th March 2024 – London-based consumer tech brand, Nothing, has announced the unprecedented success of its latest smartphone, Nothing Phone (2a), with a remarkable 60,000 units sold across channels within just 60 minutes of its launch. The overwhelming demand resulted in the phone being sold out in record time.


Nothing Phone (2a) was introduced with a launch offer price starting at ₹19,999/-, making it an attractive option for tech enthusiasts looking for cutting-edge features at an affordable price point. The phone offers various configurations, including 8GB/128GB, 8GB/256GB, and 12GB/256GB, in black and white color variants.


Featuring a Dimensity 7200 Pro processor co-engineered with MediaTek, Phone (2a) ensures unparalleled power efficiency and blazing speed, enhanced by a 20 GB (12GB + 8GB) RAM with RAM Booster technology. With optimizations like Smart Clean and Adaptive NTFS, Nothing and MediaTek have reduced power consumption by up to 10%. The device boasts a massive 5,000 mAh battery with improved longevity, supporting 45W Fast Charging for rapid power-ups. Equipped with a flawless dual 50 MP rear camera powered by the TrueLens Engine and a 32 MP front camera, Phone (2a) captures life’s moments with precision. Its 6.7” flexible AMOLED display delivers stunning visuals with a peak brightness of 1,300 nits and a refresh rate of 120 Hz. Phone (2a) showcases Nothing’s unique design expression, featuring an industry-first 90° angle unibody cover and an innovative camera placement. Running on Nothing OS 2.5 with Android 14, Phone (2a) offers a seamless user experience with enhanced widgets and AI-powered features.




Pricing and Availability


Phone (2a) is available at Flipkart, Croma, Vijay Sales, and other leading outlets in Black and White colors, offering three models: 8GB/128GB (₹23,999/-), 8GB/256GB (₹25,999/-), and 12GB/256GB (₹27,999/-). As a special launch offer, customers using HDFC Cards can avail exclusive benefits, including an immediate discount of ₹2,000/-.


On Flipkart, with an additional ₹2000/- exchange bump up today, the 8/128 GB variant is available for as low as ₹19,999/-. Furthermore, purchasers of Phone (2a) can avail CMF Buds (Pro) at ₹1,999/- and CMF GaN Charger at ₹1,999/- as part of a bundle offer.


A full list of specifications and features can be found on nothing.tech. To stay updated on all the latest information, please follow Nothing on Instagram and X/Twitter.

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